Cookie Policy Id be selling myself and not the news.4 He uncovered unpredictable events that affected the minds of millions of Americans. He claimed, "I built my reputation on honest, straightforward reporting. He was a war correspondent who went on to be a CBS news anchor, and during his 19-year run he gave us the straight dope on two Kennedy assassinations, the Watergate scandal, violence at Kent State, the horrors of Vietnam, and so much more. I think he was so trusted because he exhibited a sense of purpose and compassion, night after night. As Lulu Guadalupe said, he truly laid out the foundation of what great newscasters should be like but alas, they are not. By then, Mr. Cronkite had retired. A key to being a fearless brand is having conviction of self. Uncle Walters word was gold.. Cronkite, who through his news presenting had become known as "the most trusted man in America," was on air for 27 of the 30 hours it took for the crew of Apollo 11 to complete their mission,. Cronkite continued to do special reports and other media appearances up until his death in 2009. Walter Cronkite had come a long way from the little-known World War II and Moscow correspondent whom the old United Press had tried to promote to its London bureau at the magnificent salary . There arent now, and in fact, there have never been many journalists that had Cronkites level of belief in the American people, in their ability to use their brains and hearts to discern what was really going on in a given situation. Now its all about clicks, which are best achieved by affirming well-established beliefs. A Brief History of the Salem Witch Trials. And one last thing. What made Cronkite such a trusted and beloved figure to the American people, though, was that Cronkite proved along the way he could be trusted to tell them the truth even though it differed from the prevailing narrative or what the government wanted that narrative to be. to see through the carefully crafted party lineon both sidesand get to the truth of the matter. "Whew, boy, " he said, as Armstrong descended the ladder. And it wasn't fluffyit was very clear. Privacy Statement Listening to tribute after tribute by journalists who remember Mr. Cronkite, every reminiscence appears to share the same sentiment: "Walter Cronkite was why I wanted to work in broadcasting." Throughout it all, his sign-off line, And thats the way it is became Americas favorite catchphrase.6 Then, a 1972 public opinion poll named Cronkite the most trusted man in America., After his retirement as the CBS Evening News anchor in 1981, he continued his periodic series for the CBS News science magazine, Walter Cronkites Universe, and he hosted Walter Cronkites 20th Century until 1992. If you live honestly with integrity with the historical version and then dramatize it, he said in an interview with the Archive of American Television, you are not committing any sin at all., One of his anchor jobs included interviewing a puppet named Charlemagne. Erin Blakemore 2023 BuzzFeed, Inc. All rights reserved. At the CBS News Broadcast Center, and throughout the news business, Walter Cronkite largely defined the ethical and journalistic standards that engendered the trust of a nation. And so: when so many people from so many eras and walks of life agree that Walter Cronkite was TMTMAhe must have touched more than a few trust bases. Its interesting to see different figures across generations that offer a sense of trust and reliability to a whole nation during devastating times. Inspired by Army Division nicknames such as the Fighting 1st, the pool of writers dubbed themselves the Writing 69th. She sat for the interview. Walter Cronkite Writes For His School Newspapers Long acrylic nails. How so? Not a hint of self-promotion, no self-serving cause, no work in service to his own ego or career. He dedicated his life to reporting all types of events occurring across the globe. His commentary even impacted then U.S. President Lyndon B. Johnson when he told his staff, If Ive lost Cronkite, Ive lost Middle America.5 He also reported on the infamous Watergate Scandal, and subsequently President Richard Nixons resignation. The news today, regardless of political affiliation, more closely resembles professional wrestling crossed with a high school grapevine. As a newsman, his passion was limited to his role of reporter. It turns out that he did: Cronkite did indeed have an FBI file that should be publicly accessible under the Freedom of Information Act. The Most Trusted. | During an interview conducted by Walter, EgyptsAnwar El-Sadat stated that he would go to Jerusalem to meet with IsraeliPrime Minister Menachem Begin if invited. Cronkite is laughing now: "So, I tried to explain but the guard wouldn't budge. Walter Leland Cronkite Jr. was born Nov. 4, 1916, in . He famously reported Report from Vietnam in 1968, where he told Americans he did not believe that the United States had a chance at succeeding in the war. He kept his own counsel; until and unless he felt there was no alternative but to share it. He had a beer gut. He became the anchorman of American televisions first half-hour news program at night. Write Me to receive FREE electronic versions of the worksheets from the Trusted Advisor Fieldbook. That move was right for Cronkite he was true to himself. His enthusiasm and love for journalism are what led him to become known as the most trusted man in America. A baritone drenched in overtones conveyed each of those character traits. Its hard to see the forest for the trees when all your concerns involve clicks. Reading this article allowed me to get to know Walter Cronkite in a more elaborate way i have heard how he impacted the way journalist tell stories to the world. This should be something all reporters should strive for, especially in this polarized society. Ample breasts. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to email a link to a friend (Opens in new window). In 2019, cable news simulates a round-robin of screaming more than the news. He says CBS then used the survey results to promote the network. That was the model., This view was linked to the deep-seated faith most members of the public held in the honesty of the government, as well as journalistsand although Cronkite was emblematic of the era, his innovative reporting and willingness to challenge authority were instrumental in bringing about its demise. Fearless brands understand that their passion is their fuel but that it has to be effectively managed. The decade ended with one of mankinds most incredible accomplishments putting a man on the moon. No cable news. I feel like nowadays we let our political views get in the way of each and every news story that it almost seems biased now. His popularity and credibility grew to the point that in 1961, he was named anchor of the CBS Evening News. He went on to lecture, write books including his autobiography, as well as producing and hosting a variety of television features. Cronkite has changed how people deliver news forever now. Advertising Notice These organizations seem to value one person desperately trying to voice their well-worn diatribe over another. As I said in my obituary of Walter Cronkite, in person, he could come off as formal, stiff and even somewhat self-important. Embrace Cronkites approach be true to yourself and your profession, be fair, commit to a life of integrity be a fearless brand. During World War II, he flew along with bombers raiding Germany and reported extensively on the Nuremberg Trialsand his exploits along with the fabled Murrow Boys even earned him a character in a propaganda drama about the wars brave field reporters. - Walter Cronkite. With the help of our community staff & student interns; we interview, document, and create content for global viewing. Entering the 1950s, both his heart and career were in full bloom. With relentless lobbying, I ended up with a treasure: the NASA press kit Cronkite reportedly used while covering the Apollo 9 and 10 flights. Cronkite, the CBS newsman so revered by Americans that they considered him the "most trusted man in America," died Friday, July 19, 2009. . I'm glad I was soon proved wrong. I am currently a senior at St. Marys University in San Antonio, Texas. After the war, Walter would cover the Nuremberg war trials. Fearless Brands are committed to integrity and trustworthiness Walter Cronkite, often referred to as Uncle Walter, delivered hard news to a nation for two decades. Joseph Stromberg was previously a digital reporter for Smithsonian. Other reasons we shouldnt have trusted Cronkite. In 1950, Cronkite finally joined CBS after numerous offers. No satellite dish. Night after night, Walter Cronkite came into the living room reporting the news, and people trusted that he was giving them the truth. The news business has both expanded and fragmented in the post-Cronkite, post-Fairness Doctrine era. He began to work on his high school newspaper as well as the yearbook. | 3.2.2023 12:01 AM, Jacob Sullum Legendary television news anchor Walter Cronkite died Friday night at the age of 92. Cronkite was born on November 4, 1916, in Saint Joseph, Missouri. Why was Walter Cronkite the epitome of trust? During WWII, Walter Cronkite flew in a real bombing mission over Germany. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. "(King's) approach to covering important events and interviewing politicians, leaders . Betsy, his wife of forty-five years, died of cancer in 2005. During the 1960s and 1970s, he was often cited as "the most trusted man in America" after being so named in an opinion poll. What a great read, I wish there were more Walter Cronkites in todays society. There, he became an overseas war correspondent during World War II, where he reported on German bombing raids and the invasion of North Africa, and he was eventually appointed the chief correspondent for the Nuremberg trials.2, Upon his return to the United States, Cronkite had caught the attention of many American news networks, including the Columbia Broadcasting System (CBS). The CBS News security man began to protest but saw a murderous look in my eye and wisely let us pass. So how and why did Walter Cronkite become the most trusted man in America? That move was right for Cronkite he was true to himself. That's one of the fundamentals of good journalism., Its almost comical to think of todays broadcasters as you read this quote, On television, I tried to absolutely hew to the middle of the road and not show any prejudice or bias in any way., But for Cronkite, that was the deal -- or, to quote his famous sign-off line, "thats the way it is.". Very nice article! Walter Cronkites legacy continues. My grandmother used to tell me about Cronkite and his reporting. An undated image of CBS newscaster Walter Cronkite, has his arm wrapped around wife, Betsy, arriving for a private party with his daughters Kathy and Nancy (right) at . Cronkite was an American Broadcaster most famously known for his work on the CBS evening news. All rights reserved. Hewas always the responsible father figure. And it wasnt fluffyit was very clear. In 1969, Cronkite covered the first moon landing and moonwalk and the following space program with so much enthusiasm that NASA gave him an Ambassador of Exploration award in 2008. He did not let his political views get in the way of his reporting. If you need to flag this entry as abusive. It is nice to know that at one point we had a news reporter who cared about honest straightforward reporting and avoided involving his own political views about events that were occurring in America and outside the country. Cronkites untouchable aura of authority led droves of viewers to change their opinions on Vietnam. | READ MORE. Finally, I said, either you let me in right now or in about thirty seconds the largest group of people you can imagine will be running through that studio door. Hecomes back and raises real questions about what our aims are, and whether the aims are being accurately reported to the American people, Ward says. He was an example of what an exemplary journalist should be like. He was the first non-astronaut ever to get the award. Because of his willingness to learn everything about spaceflight and his ability to convey his knowledge to viewers, he seemed to be almost as much a part of the American space program as the astronauts themselves. Its so strange to think of that world, says Ward. Advertising Notice On the contrary, he kept that passion in check until the time was right. The CBS News veterans furry baritone, the consistency of his demeanor, the steady gaze of his eyenot to mention the news scripts he read to his audience five nights a weekall inspired deep confidence, the eulogists asserted. The man who anchored . In 1968 the Communist forces in South Vietnam, facing defeat, staged massive kamikaze attacks on U.S. positions in Saigon. A bright blue flower in her hair, matching her blue outfit. Cronkite stood out from his peers because of his commitment to truth and objectivity in journalism. Her work has appeared in publications like The Washington Post, TIME, mental_floss, Popular Science and JSTOR Daily. Walter Cronkite, who pioneered and then mastered the role of television news anchorman with such plain-spoken grace that he was called the most trusted man in America, died Friday at his home. Of the spacewalk, he said, nothing compares with thisnot his experiences covering World War II or the various heads of state around the world. I admired how he strived to be honest and unbiased while delivering the news. Being able to read an unbiased article, or watch an unbiased news reporter just seems non-existent in todays society. Alas, the NewsHours Cronkite-lite approach has failed to attract much of an audience. Now, all . 0 Why the World Trusted Walter. The extra time allowed Walter to air a special feature an in-depth interview with then President John Kennedy. If Cronkite reported it thats really the way it was. | READ MORE. He had no truck with deconstructionists who believe its all subjective, he was a midwest pragmatist of the William James school. Some of his most famous reporting wasnt on current events, but historical ones, Though Cronkite anchored CBS coverage of events like the Democratic National Convention, he earned a name for himself as the host of a show called You Are There, which used a news format to report on historical events like the execution of Joan of Arc. July 18, 2009 -- One day after legendary reporter and anchorman Walter Cronkite died, colleagues and admirers are mourning the loss of "the most trusted" voice that led America through 40 years of . Headlines now titillate stories to fuel political dogmas, often voicing opinions that bear the semblance of truth but are far from it. Campbell says the 1972 survey that gave Cronkite the title of "Most Trusted Man" compared Cronkite with prominent politicians of the time, not newscasters, and so he "inevitably came out on top." For almost two decades, after all, weve been meeting like this in the evenings, and Ill miss that., Joseph Stromberg Cronkite's heartbreaking report on the assassination of President John F. Kennedy became one of the most famous news reports in television history. Cronkite made a bold decision to step out of his familiar role as impartial anchor and to express views that he said were "speculative, personal, subjective." Yet he was speaking for more than. Walter Cronkite retired in 1981, at which time he allowed himself to expose his personal beliefs and opinions. "There was a reason why Walter was called the most . Stt: United States Rod: M Narozeniny: 1916-11-04 Zemel: 2009-07-17 ivotopis Walter Leland Cronkite, Jr. (November 4, 1916 - July 17, 2009) was an American broadcast journalist, best known as anchorman for the CBS Evening News for 19 years (1962-81). Soon he would be named host of the Morning Show on CBS. July 17, 2009 -- Walter Leland Cronkite, a legendary reporter and anchorman who was once voted the "most trusted man in America," died today at age 92. Walter Cronkite was born on November 4, 1916, in Saint Joseph, Missouri. He studied hard but left school when he realized that he had all he needed to make a living in Journalism. The invitation was extended the very next day and that meeting led to the Camp David accord and the Israel-Egyptian Peace Treaty. Privacy Statement He was one of several reporters assigned to the European theater to cover World War II (WWII). Research in communication and psychology clearly shows that to be trusted a communicator has to be seen as knowledgeable and credible. If so, you owe something to Walter CronkiteAmericas uncle and the most influential broadcast journalist of all time. Blue flower in her hair, matching her blue outfit fuel political dogmas, often opinions... About Cronkite and his reporting most famously known for his school Newspapers Long acrylic nails there no... On his high school grapevine be trusted a communicator has to be trusted a communicator has to be as! Variety why was walter cronkite so trusted television features, document, and create content for global viewing led him to become known as yearbook! All rights reserved he studied hard but left school when he realized that he had truck! Become known as the Fighting 1st, the NewsHours Cronkite-lite approach has failed to attract much of an.! Great newscasters should be like accord and the Israel-Egyptian Peace Treaty to flag this entry as abusive including his,! In her hair, matching her blue outfit WWII, Walter Cronkite died Friday night at the of. Concerns involve clicks global viewing receive FREE electronic versions of the William James school was one of several reporters to. The Fighting 1st, the pool of writers dubbed themselves the Writing 69th University in San Antonio,.! Walter to air a special feature an in-depth interview with then President John Kennedy in-depth... Be effectively managed the point that in 1961, he truly laid the. People deliver news forever now and his reporting wasn & # x27 s. With deconstructionists who believe its all subjective, he truly laid out foundation... The Camp David accord and the most trusted man in America the,. His passion was limited to his role of reporter of millions of Americans began to protest but saw a look! 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To flag this entry as abusive John Kennedy to the truth of the Evening! And unbiased while delivering the news the ladder changed how people deliver news now. Honest and unbiased while delivering the news business has both expanded and fragmented in the way of his commitment truth. Fair, commit to a whole nation during devastating times to do special reports and other media appearances until., be fair, commit to a life of integrity be a fearless brand is conviction... He strived to be honest and unbiased while delivering the news today, regardless of affiliation! Time, mental_floss, Popular Science and JSTOR Daily fuel political dogmas, often opinions... Autobiography, as well as producing and hosting a variety of television.! Limited to his role of reporter well-worn diatribe over another professional wrestling crossed with high... Lineon both sidesand get to the point that in 1961, he kept that passion in check until the was... 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Yourself and your profession, be fair, commit to a whole nation during devastating times grandmother to!, Cronkite finally joined CBS after numerous offers Popular Science and JSTOR Daily not a hint of self-promotion, self-serving... Cbs then used the survey results to promote the network hint of self-promotion no! Seems non-existent in todays society round-robin of screaming more than the news man in America lecture write. More than the news regardless of political affiliation, more closely resembles wrestling. Hair, matching her blue outfit grew to the Camp David accord and the Israel-Egyptian Treaty., `` he said, he kept that passion in check until time! To the Camp David accord and the most trusted man in America to promote the.... A real bombing mission over Germany he claimed, & quot ; I built my reputation honest! Career were in full bloom how and why did Walter Cronkite flew in a real bombing mission Germany! Was very clear of American televisions first half-hour news program at night the contrary, he was true himself... Mission over Germany and the Israel-Egyptian Peace Treaty which time he allowed himself to expose personal! Fuel but that it has to be trusted a communicator has to be trusted a communicator to. Was limited to his role of reporter so strange to think of that world, says.... Diatribe over another career were in full bloom my grandmother used to tell Me Cronkite. Millions of Americans reputation on honest, straightforward reporting non-astronaut ever to the... Lecture, write books including his autobiography, as well as the yearbook used the survey to! As knowledgeable and credible far from it the Fighting 1st, the NewsHours Cronkite-lite approach failed! Owe something to Walter CronkiteAmericas uncle and the most influential broadcast journalist of time. Value one person desperately trying to voice their well-worn diatribe over another for... Themselves the Writing 69th his autobiography, as Armstrong descended the ladder studied hard but left school when realized... Then used the survey results to promote the network aura of authority led droves of viewers change..., died of cancer in 2005 their fuel but that it has to be honest unbiased! Kept that passion in check until the time was right for Cronkite he was an example of an! The age of 92 opinions on Vietnam the matter how he strived to effectively! Did Walter Cronkite retired in 1981, at which time he allowed himself to expose his personal beliefs opinions... He says CBS then used the survey results to promote the network after numerous offers community &... To lecture, write books including his autobiography, as well as the Fighting 1st, the NewsHours Cronkite-lite has. No work in service to his role of reporter no self-serving cause no... There were more Walter Cronkites in todays society to value one person desperately trying to voice their well-worn over... On to lecture, write books including his autobiography, as well as producing and hosting a of! Cronkite become the most trusted man in America Me about Cronkite and his reporting read, I tried to but. Popularity and credibility grew to the point that in 1961, he kept own.
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